Company Overview

100% organic with no added fillers, flavour or preservatives, sugar or stevia, made with only the best plant-based nutrients
Karen Newby
Head Office:
20-22 Wenlock Road, London, N1 7GU
Food & Drink
Ocado, Boots (10 stores), Fenwick Newcastle, Planet Organic, Whole Foods, Fabled by Marie Claire, Bamford Spa at Daylesford, various European boutiques


“My bedrock as a nutritional therapist is using plants as a way of help bring vitality back to the body,” says founder and registered nutritionist Karen Newby. “I see these blends as my nutritional therapy in a pouch! I very much follow Michael Pollen’s 7 very important words: ‘Eat Food. Mostly plants. Not too much.'”

Alchemy Organic created a set of supplement like strength blends made with 100% organic food. Unlike supplements the Elixirs do not contain fillers or coated capsules… just 100% organic stevia free food. Alchemy supplements are also kid-friendly! Alchemy values the health and wellbeing of children, and therefore insured that all four blends were easy for them to use and absorb.


Karen Newby

Karen Newby holds a degree in Nutritional Medicine and is a registered nutritional therapist. She created these blends after years of helping her clients through the power of plant based nutrition. The four different blends were created by Karen to help with some health needs that she frequently sees in her practice, such as fatigue and weight gain around the middle.

Aside from her work at Alchemy, Karen keeps quite busy with her clinic in Brighton as well as regular talks at Planet Organic locations across London, You Juice in Brighton and Soil Association pop-up events.

Contact Information

20-22 Wenlock Road, London, N1 7GU
Press Contact:

Social Media

Press Articles

On the menu
Vitality Magazine

Breakfast, lunch and dinner, these supplements are a good place to start if your’re keen to expand your offerings.

Brainfoods: top tips
Absolutely Mama

Karen Newby advises on foods to fuel growing minds.

How to make sure you get a good night’s sleep this winter
Marie Claire

Sometimes it can be really hard to wind down in the evenings, which can be detrimental to our sleep schedule – There’s nothing worse than not being able to sleep when all you can think about is that you need to sleep.

7 Workout-boosting supplements for body & mind
Get The Gloss

With a new season now upon us, many of us can be found changing up our exercise routines to either suit the longer days or reinvigorate our relationships with fitness.

Naturally transform any trip with Alchemy super blends’ voyager pack
Travel Perception

Alchemy Super Blends have perfectly encapsulated the wants and needs of the modern consumer and have created the ultimate accessory for any trip – The Voyager Pack.


“Combining algaes such as chlorella and spirulina with hemp and pea protein, this blend is unique – great for maintain energy levels. There is acai and goji berries in their too – with no sugar or additives”

Women’s Health

“Thirty servings of goodness. This makes me pin sharp pre-ounce”

Lisa Oxenham, Beauty and Style Director, Marie Claire

“When you just don’t have time, try Morning Elixir with satisfying pea and hemp proteins, and psyllium husk”


Image Gallery


Please note: not all coverage listed on press kits have been secured by Prezzroom