Company Overview

Established:
August 2014
Description:
Freshly prepared gourmet food delivery service
Founders:
Benn Hodges, Rahul Parekh
Head Office:
London, UK
Industry:
Food and Drink
Website:

About

THE WORLD’S FINEST READY MEALS

EatFirst delivers expertly prepared gourmet dishes cooked fresh every morning straight to your door. Each dish is ready for easy finishing at home or work in less than 4 minutes. Our team of chefs are passionate about ethically sourced meats, fish, and produce. We believe in using healthy ingredients to produce clean, fresh meals and cater for your needs with on-demand Central London couriers or 24-hour nationwide chilled delivery.

Each meal is made in small batches and hand finished into eco-friendly compostable packaging. The dishes come come pre-cooked and with just a few minutes in the microwave, our healthy meals are ‘restaurant ready’ to eat.

EatFirst was created by Chef Benn Hodges and Rahul Parekh as a healthy alternative to mass-produced ready-meals. Our dishes are designed for busy foodies looking for high quality wholesome meals delivered to home or work.

Have our delicious meals delivered directly to your home or office and choose from a range of cuisines, including vegan, vegetarian, and gluten-free options. We make meals that make your life happier, healthier, and more convenient.

EatFirst is filling a gap by meeting the needs of those who have busy lives yet still want good quality, healthy dishes. The UK is an increasingly health conscious country and EatFirst provides a dynamic dining experience that’s passionate about bringing new, fresh and nutritious options to the consumer.


Founders

Benn Hodges – Founder

After completing a five-year apprenticeship in Australia, during which Benn studied under a variety of chefs including Michelin starred Middle Eastern food pioneer Greg Malouf, Benn worked in many fine restaurants. This includes the 3-hat winning (Australian equivalent of Michelin stars) restaurant The Buffalo Club. In 2010, he was recognised as ‘Chef of the Year’ by the Australian Hotel Association and in 2017, Chef of the Year by the British Takeaway Awards.

Moving to London in 2011, Benn worked at The Club at The Ivy, gaining invaluable experience at this famous London institution before following his passion for Asian food to Roka, where he worked as Senior Sous Chef at the flagship Charlotte Street branch. Benn was appointed Head Chef at EatFirst in October 2015.

Rahul Parekh – Founder

In September 2015, Rahul Parekh launched EatFirst in collaboration with Head Chef Benn Hodges and Europe’s largest tech company, Rocket Internet, to become the U.K.’s first online vertically-integrated food brand. Aiming to replicate the success of ASOS in the fashion industry, the EatFirst vision was to provide convenient, high-quality food products to busy customers in London and beyond via a simple online platform.

Previously employed at Goldman Sachs for over seven years as an Executive Director, Rahul worked long hours with minimal time to spare, and found that maintaining a health-conscious diet was a challenge. He realised many Londoners like him faced the same issue.

Benn and Rahul want EatFirst to be the largest online-only restaurant in five years and aim to achieve this by expanding their offering to other UK cities, including Manchester


Contact Information

Address:
London, UK
Press Contact:

Social Media


Press Articles

The best restaurants in Central London: a foodie’s guide
Country & Town House

Michelin-star chef and current Head Chef for EatFirst, Benn Hodges gives us his top picks of central London’s eateries…

Beyond lip service: inside the rise of EatFirst
Food Drink & Franchise

In four years, EatFirst has grown from a tiny food delivery startup to a UK-wide superpower for gourmet ready meals, catering for consumers, businesses and now online supermarkets.

The great vegan taste test
The Times

The kind of vegan ready-meal you could feed to a table of carnivores and they would be none the wiser.

Five post-gym ready meals for emergencies
Mr Hyde

Yeah, it’s a modern reinterpretation of the classic Japanese miso-glazed salmon

Top ten tips on how to cook like a professional chef at home
Sloan

Culinary Director of EatFirst, Benn Hodges has 8 years experience working in Michelin star restaurants including Roka and The Ivy before joining and revitalising the EatFirst family.


“Our vision was to provide busy people, like me, with a real alternative to poor quality takeaway. I wanted to build a team to create meals that had been specifically tailored and designed for delivery, using high-end restaurant techniques and environmentally friendly packaging.”

Rahul, Founder

Image Gallery


Headquarters

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