Company Overview

Family owned California-based organic medjool date company
David Kohl, Greg Willsey
Head Office:
Los Angeles, CA
Food & Drink



Joolies brings delicious, organic medjool dates from their palms to yours as a delicious, healthy on-the-go option for snackers everywhere. Medjool dates, also known as the king of dates, are a great source of energy, have a low glycemic index, and are full of beneficial nutrients. To ensure the best possible quality, Joolies dates are handpicked from the tree and carefully packed at peak ripeness.

A joint partnership between the Kohl Family Farm and Venice Brands, Joolies is on a mission to share the nutritious goodness of organic medjool dates grown in the sunny Coachella Valley of Southern California.



David Kohl & Greg Willsey

Joolies co-founder, David Kohl is the managing partner of La Quinta Date Growers, a family owned date farm located in Coachella, California. The family is one of the largest producers of organic Medjool dates in the United States.

The farm was one of the first date producers to become organic. The Kohl operations have always been at the forefront of environmental awareness, global best practices and efficient farming technology by working with international experts to improve all their farming techniques.

These innovations include commissioning the most modern and safest equipment. Working with the equipment manufactures and air quality management district, they customized equipment in order to meet the highest environmental standards while creating a safer workplace for their employees. The farm operates drip irrigation and effective water management systems so every drop of water can be fully utilized.

Kohl Family Farm decided to partner with Venice Brands to create a vibrant and playful lifestyle brand worthy of this under-appreciated California Superfruit – the organic medjool date!

David is a passionate surfer. If there is a swell, come meet him in the water.

Greg Wilsey, is the Co-Founder of Joolies and the Founder & Owner of Venice Brands, a Los-Angeles based consumer brands platform focused on incubating, investing in, and building successful consumer brands across the food, beverage, fitness and pet verticals.

In addition to his role at Joolies and Venice Brands, Greg is a partner at consumer private equity firm, Monogram Capital, working across all aspects of investments, from sourcing and diligence to deal structuring and operations. He joined Monogram as its third partner and member of the investment committee and has since been instrumental in making 12 additional investments and developing the firm as an active presence in the food & beverage space.
Prior to his entrepreneurial endeavors, Greg served on the executive board for POM Wonderful and the Wonderful Company.

Greg is a graduate of Harvard Business School and Harvard Law School, both with distinction, as well as the Calloway School of Business at Wake Forest where he graduated first in his class. He is also a member of the California State Bar.


Contact Information

Los Angeles, CA
Press Contact:


Social Media


Press Articles

The 9 best brands we saw at Expo West 2019

Last week, we walked the worlds largest tradeshow treadmill, also known as Expo West. This is the Superbowl of the natural and organic food industry, with some 85,000 folks in attendance and thousands of brands for four days of delicious designs and samples galore.

The most exciting new groceries that hit shelves this june
The Kitchn

School’s out, and so are a bunch of new supermarket products! I tried 50 new groceries that just came out in June to find the best ones just for you.

5 Healthier alternatives to your go-to junk foods
The Zoe Report

There’s no shame in the occasional culinary indulgences, but if you’re trying to keep your eating choices largely on the nutritious side, that probably means finding some healthier alternatives to junk foods you crave.

Joolies: organic medjool dates
Paleo Foundation

We’ll Be the Best Date You Ever Had. Throw out any baggage from your past date-ing experiences. Joolies will change the way you snack and smoothie!

Joolies brand debuts at Expo West
Yahoo Finance

Joolies, a new organic medjool date company is celebrating its official launch at Natural Products Expo West in Anaheim, California this March.

Bringing organic medjool dates straight from farm to global snacking market
Perishable News

Joolies will be co-exhibiting in the North Hall, Booth N2330 with The Osso Good Company, another Venice Brands company.

US and Europe first to see new organic medjool date brand
Fresh Plaza

A California medjool date grower is looking to reinvigorate the category and move dates into the position of a desirable lifestyle brand as they launch their new date products.


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