Company Overview

Ceremonial-grade matcha drink
Janine Marshall
Head Office:
London, UK
Food & Drink


Everyone knows about the wonderful health benefits of matcha. It’s been a staple in healthy diets for so long that we no longer stop to think about the quality of what we’re consuming. While that green tea drink from the shop may be tasty, research shows that premixed matcha dramatically loses its potency due to oxidisation. In short, all those health benefits you were promised from this miracle leaf were lost fairly quickly into the production process.

Thanks to MatchaNOW, you can rest assured that your matcha is as fresh as the day it was made. Our patented twist-cap technology keeps our organic, ceremonial-grade matcha safe and sound in an easy-to-twist compartment in the top of the bottle, unmixed with the water below. When you want to actually drink it, simply twist the green cap to release the powder into the water, shake, then sip!

Matcha has 137x the antioxidant power of regular green tea, officially crowning it the king of all green teas. While matcha is grown like regular green tea, harvesters shade it from light prior to picking. This causes the plants to release more chlorophyll, which, in turn, further increases its antioxidant properties. The leaves are then carefully plucked and ground down into a fine powder.

Our History

Why is matcha so special? Unlike regular tea, matcha has never been steeped in water, allowing it to retain all its nutrients. This includes L-theanine, its secret weapon. L-theanine is an amino acid found in tea leaves and certain types of mushrooms. While it was officially identified in tea by Japanese scientists in 1949, L-theanine has been consumed for centuries by Buddhist monks for its notable health benefits. It was even recommended to the military to increase soldiers’ focus and attention span thanks to its naturally occurring caffeine content.L-theanine cleverly binds to the caffeine, allowing it to be released more slowly into the body. This consistent flow of energy makes matcha a great alternative to coffee, which quickly spikes your energy levels, causing that fatal mid-afternoon slump.

This magical combination of carotenoids, vitamins, chlorophyll, caffeine, and antioxidants truly makes matcha a miracle powder worth preserving at all costs! It has also been shown to improve your metabolism, boost levels of the calming neurotransmitter GABA, decrease stress by lowering excitatory chemicals in the brain, and elevate levels of serotonin and dopamine. These neurotransmitters all play integral parts in mood regulation, concentration, creativity, alertness, cognitive skills, relaxation, stress management, sleep, and other vital bodily functions. Moreover, it can enhance alpha brain waves, allowing one to experience a state of “wakeful relaxation” without becoming sleepy or fatigued later in the day.


Janine Marshall

While my Mum is my hero and my rock, I’ve often had to be hers over the years. Anyone that has watched a loved one suffer from mental illness knows it can be just as difficult as managing a physical affliction. Even on her lowest days she still rises in the morning, positive in her fight to look to nature to ease, manage, and improve the symptoms of her oftentimes crippling depression and anxiety. Her strict insistence on using natural remedies over the years has progressively made more sense to me as I’ve grown up and integrated her healthy practices into my own life.

I discovered MatchaNOW through an old friend in the US. After instantly feeling the health benefits of this ancient leaf, it became part of my daily ritual to drink and reap its benefits. Drinking matcha also helped to slowly reduce my coffee intake. Coffee has always been a love of mine but sipping on it for breakfast always led to increased anxiety and decreased my intake of proper food, decreasing my overall health.

Matcha’s benefits have been similarly tangible to those around me, particularly friends and family. This has further shaped my belief that consistently consuming a concoction of organic, fresh, and natural ingredients directly results in a healthier and happier mind and body. We come from nature therefore it only makes sense to look to it for answers to our problems, as opposed to pharmaceuticals and other artificial solutions.

This reliance on nature is an ethos I’ve sworn to cultivate within my own family and have worked hard to spread across UK and Europe. I wholeheartedly believe in the healing powers of this incredible green leaf and simply wish to share my knowledge with others in hopes that they can find their own natural health solutions.

Contact Information

London, UK
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Social Media

Press Releases

Press Articles

Emma Walsh: my diet secrets
New Magazine

The former Made in Chelsea star, loves red wine but admits she gets horrendous hangovers..

CBD-Infused Matcha teas

The MatchaNOW CBD Teas have been announced as one of the newest CBD oil-infused products that will be coming to the market to help consumers achieve a more balanced lifestyle.

3 of the best health drinks
Simply Vegan

Kick off 2019 with an injection of liquid goodness!

Is CBD the next growth market in grocery?
The Grocer

Attitudes are shifting around this once little-known extract of the cannabis plant.

MatchaNOW unveils CBD variant featuring its flavour-mixing cap

Beverage brand MatchaNOW has launched a new ready-to-drink tea combining matcha with CBD and featuring its patented twist and shake cap which releases the ingredients.


“We LOVE the MatchaNOW. Great, fresh taste, I love the experience of opening the cap and releasing all the goodness.”

Lina Lotto, Director of Carey’s Manor Health Spa

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