Company Overview

Established:
2015
Description:
Crunchy chocolate squares, which come in three delicious flavours including plain chocolate, chocolate orange and salted caramel chocolate.
Founders:
Aalya Magsi, Linnea Mullenbach
Head Office:
London, UK
Industry:
Food & Drink
Stockists:
Co-op, Food for Thought, Infinity Foods, Borough Box, Quex Barn, Blair Drummond Farm Shop, Cholderton Farm Shop, Whole Foods Market, Shepherds Fine Foods and over 200+ independent retailers.
Website:

 

About

The Peakz story begins with a young polar bear named Nanook, whose adventure is a driving force behind the brand. Vegan founders, Aalya and Linnea wanted to shed light on the effects of climate change and its impact on biodiversity across the world. So, they created Peakz!

Each square offers a nutritious wholegrain core, which is then dunked in dark Belgian chocolate. Packed with Iron and B12, these high in fibre, vegan friendly snacks are made with no palm oil and are a perfect pick-me-up for any time of day! These delicious squares do not contain GMO ingredients and are free from artificial colours, flavours or preservatives.

By 2019, Aalya and Linnea will donate 2% of profits from each bag sold to saving animals that are facing severe changes to their habitats because of climate change and global warming. Peakz also wants its packaging to be completely biodegradable and to have zero landfill contribution by 2019.


 

Founders

Aalya Magsi, Linnea Mullenbach

Aalya:
I’ve always been a dreamer of sorts with a perpetual creative drive pushing me forward through most things in my life. From learning several musical instruments at a young age to traveling across the world, to advocating for women’s and children’s rights- passion has always been at the center of my life goals.

After academia, I decided to focus on multiple startup projects, combining my background in psychoanalysis with my family knowledge in business. This wasn’t easy – some projects were more challenging than others, but none got to the heart of what I truly wanted to achieve as a startup. I still learnt tons along the way!

After getting back into working full time in London, I finally met Linnea and we came up with the brilliant concept of Peakz. I always knew food was another area unexplored for me, but I never knew it could mean so much after practicing a plant-based lifestyle. After months (almost a year and a half) of refining our product and lots of hard work spent on fully conceptualising this project, we created Peakz. I always knew there was a way to blend passion and ethics into business. So here I am, doing what I love and loving what I do.

Linnea:
I have been fascinated by the food industry and its products from a young age. Every Saturday, as a child, my father would take me to an East Asian supermarket near my house outside of Washington DC in the US and I would try exciting, unusual and delicious confectionery, salty, and sweet foods that I had never seen or eaten before. My childhood summer camp experience also played a key role in my fascination with snack foods. From the age of ten, I attended a summer camp each year in northern Minnesota in the US, where parents shipped to their children homemade chocolate goodies and other snack treats on a weekly basis. Being from the East Coast, the snack food I had never seen before consisted of various crunchy cereals, milk chocolate, peanut butter, and other ingredients, all of which were popular with campers and counselors alike.

Throughout my high school years in the US and my University years in Scotland and England, I experimented with creating a crunchy snack using various ingredients, inspired by the snack I fondly remembered from my summer camp years. My friends and family across the globe loved my adapted versions of the crunchy snack, asking me to make it for parties, road trips, late night snacking and post marathon/hiking/biking munching.

Over the years, when looking for snack foods in the UK, I found there was a significant gap in the UK snack food industry. While many savoury snacks could be purchased from corner shops and supermarkets, few fun and diverse individual chocolate snacks were available. This was especially true for those who were looking for a vegan friendly snack. After moving to the south of England, I met Aalya, a fellow food fanatic, and after many taste testings in my kitchen, experimentation, product development, and deliberation, Peakz was born. While the homemade snack from my summer camp days was partly my inspiration for our product, Peakz is different, in that it is not made with dairy products and consists of healthier ingredients.

These Chocolate, Chocolate Orange and Salt Caramel Chocolate crunchy pieces of goodness are bite sized, able to be consumed anywhere on the go and are the perfect snack! We hope you love them as much as we do!

Happy snacking


 

Contact Information

Address:
130 Old Street, London, UK
Press Contact:

 

Social Media


 

Press Articles

Fiber-rich vegan chocolate snacks
TrendHunter

The new Peakz vegan chocolate snack flavors have been announced by the brand as a lower-sugar option for consumers who are looking for a permissible way to indulge their sweet tooth.

22 health food brands you won’t want to miss in 2019
Women’s Health

From homemade keto brownies, to actually healthy ready meals: the jury’s out.

Vegan snack brand secures spot in Whole Foods Market stores.
Caterlyst

Peakz, the nutritious vegan chocolate snack, has announced that its six flavours will be stocked in all Whole Foods Market stores in London, with the exception of Piccadilly, from Saturday 19 January.

Peakz adds three new flavours to range of vegan chocolate snacks
FoodBev

Vegan snack brand Peakz has released three new flavours to market with lower-sugar recipes, alongside a packaging update.

The three best vegan snacks this Christmas
House of Coco

Christmas is a time for eating, drinking and making merry. But what about the vegans amongst us who can no longer tuck into turkey, pigs-in-blankets and eggnog?


 

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Headquarters

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