Company Overview

Established:
2018
Description:
A line of “Skin-on Superfruit” snacks focused on the power of the peel
Founders:
Matt Weiss
Head Office:
RIND Snacks, LLC, 130 Seventh Avenue, Suite 130, New York, NY 10011
Industry:
Food & Drink

About

Launched in June 2018, RIND Snacks makes a line of tangy, chewy and delicious dried fruit focused on the power of the peel. By preserving the most nutritious part of the fruit, the California grown, non-GMO slices are packed with up to 3x more fiber and vitamins than traditional dried fruit and also help fight food waste by using the fruit, the whole fruit and nothing but the fruit. The line includes four flavors, including the single ingredient Tangy Kiwi and three blends: Tropical (bittersweet orange, organic pineapple and kiwi), Orchard (persimmon, apple, peach) and Straw-Peary (Honeycrisp apples, Bosc pears and thinly sliced strawberries). Each SKU comes in 1.5-ounce single-serve and 3-ounce re-sealable pouches.

RIND Snacks are available for drop-ship as well as distribution via partners: Chex Finer Foods and Nassau Candy. Products are currently sold in over 250+ specialty markets, including Whole Foods, Fairway, Kings, Balducci’s, Foragers, Gourmet Garage, Hudson Market, Chelsea Market Baskets, Hu Kitchen and more.


Founder

Matt Weiss

Founder Matt Weiss drew inspiration to launch RIND Snacks from his great-grandmother, a health food pioneer who sold natural foods from her “Stay-Well” health shop in Flint, Michigan in the 1920s. Her mission to never waste food and to use every part of the produce, including the rind (known for its concentrated health benefits), planted the seed for Weiss to create his own health food empire decades later. For Weiss, RIND Snacks represents his great-grandmother’s passion for both personal health and environmental sustainability, a notion that was way before her time.

Discarded and edible fruit peels are a major component of the food scraps that account for over 21% of total municipal waste in the U.S. and are part of more than 38 million tons of food discarded every year. The thought of providing tasty snacks that not only reduce waste, but provides wholesome nutrition for everyone – from kids to millennials to grandparents – is what keeps Weiss motivated to keep his great-grandmother’s legacy alive.


Contact Information

Address:
RIND Snacks, LLC, 130 Seventh Avenue, Suite 130, New York, NY 10011
Press Contact:

Social Media


Press Articles

Dried fruits with more texture
New York Times

Rind, a new fruit snack that includes the peel, is a treat suitable for a cheese board or a nibble on the go.

I can’t stop eating these dried snacks made from fruit skins
Business Insider

Insider Picks writes about products and services to help you navigate when shopping online.

25 Healthy road trip snacks nutritionists swear by
Oprah Magazine

For a snack that will keep you full longer, try RIND.

30 Packaged vegan snacks that are actually healthy
Women’s Health

It’s smart for everyone to have “emergency” snacks on hand at all times—hey, you never know when that hanger will start to creep in.

Snack startup rind tackles food waste by embracing fruit skins
Cheddar

For Rind snacks, using the whole fruit is core to the business. To reduce food waste, the food brand is maximizing use of rinds. Matt Weiss, Founder of Rind Snacks, joined Cheddar to discuss the benefits of consuming the fruit skins.


Testimonials

“Dried kiwi is the new black! Stop what you’re doing and get yourself a bag of RIND…they’re freakin delicious!”

Jenny Mollen (NYT best selling author and instagram personality)

“RIND’s are gold! These snacks make for a great pick-me-up pre or post-workout or as an anytime snack on the go.”

Carolyn Jung, Chef & James Beard Award Winner

“My family’s current obsession is RIND, a new line of delicious, highly addictive skin-on dried fruit.”

Caroline Tell, Food writer for Forbes

“RIND’s my new favorite snack!”

Rick Lovato: NFL Super Bowl Champ & long snapper, Philadelphia Eagles

“Flavor is amazing and REAL. Love the peel on for added fiber + nutrients. Let’s be honest, we will finish this whole bag today!”

Keri Glassman, Nutritious Life Official

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Headquarters

Please note: not all coverage listed on press kits have been secured by Prezzroom