RiseWell’s toothpaste is made with naturally-derived hydroxyapatite (the gold standard ingredient in Japan), a mineral that makes up 90% of tooth enamel and has been scientifically proven to strengthen and protect without fluoride. Backed by their team of board-certified dentists and doctors, Risewell is committed to using the very best ingredients, no matter the cost, to deliver oral care products that are both incredibly effective and 100% clean.
John Estrada, Kori Estrada, Dr Derek Gatt
When co-founders John and Kori Estrada were pregnant with their son Leo, they made a commitment to avoid any products that could be harmful to their growing family. After analyzing their daily self-care and household products, they realized there was a void in natural toothpastes that were effective without the use of harmful ingredients. It was then that they took it upon themselves to create a compromise-free toothpaste that was both clean and scientifically effective.
Kori’s brother Dr. Derek Gatt, a registered dentist for over 10 years, helped Kori and John and scour the world for the best ingredients and test every product available, all in an effort to provide families like theirs with the most effective, natural oral care possible.
Sonny Torres Oliva DDS
Dr. Jana Gyurina
Robin Berzin MD, Founder & CEO of Parsley Health
George Reskakis, DDS
Dr. Derek Gatt, DMD MS FACP