We are creating immersive experiences – a bit like a secret cinema club for fitness. We create events that make people feel part of an exclusive community.
Sweat & Sound was born through a pure love of fitness and music. Founders Ariana and Martina – both dancers – built Sweat & Sound organically over months of class testing in New York City and London. Sweat & Sound events are like nothing you’ve ever experienced. Expect to be whisked away into an immersive hideaway and met with the magic of amazing live music and an adrenaline-boosting workout. A workout for people who like to go wild, sweat, laugh, and wonder.
Expect euphoric live music, sensory installations, and treats from our amazing nutrition partners. Class type, date, and rough location are found on our invites. The exact location is kept secret until a couple of days before the event.
Ariana, a lover of adventures and live music, began playing with this concept whilst living in NYC. As an avid explorer, she’s inspired by fitness techniques used globally and how powerful music enhances it. Inspiration has also come from companies such as Sofar Sounds, Soulcycle, and Secret Cinema Club.
Ariana has danced for over 22 years, is a trained digital marketing expert, and writes in her spare time
Martina, a lover of great food and music, has a background in fashion design. As a strength and nutrition enthusiast, she has tried out nearly every exercise class London has to offer and is passionate about the little details that make a class great.
Being a cool cat, Martina appreciates great music and spent a while feeling there was something missing in London’s fitness scene. She has also danced for most of her life, is a trained wealth management expert, and goes to the gym in her spare time.